All Posts Tagged With: "Naming Rights"

post thumbnail

Sears Tower Changing Name to “Willis Tower”

Recently Willis Insurance Group signed a long term lease within the Sears tower – and also received naming rights to rename the building Willis Tower. Not only that, but the price the lease was signed for is so low that it shows just how willing landlords are to negotiate on price.

Mar. 16, 2009 | Andrew Calvo | View Comments | Continued