Tag: branding
Work Is Suspended on Hilton’s Denizen Brand
Things have gone from bad to worse for Hilton. They were recently served a subpoena for their actions involving Starwood, which has forced them to suspend all activity on the Denizen brand development as well as placing most of the employees involved in Hilton’s Prestige Portfolio on paid administrative leave – including Ross Klein and Amar Lalvani.
Starwood Hotels and Resorts Has A New Modern, Playful and Fun Logo
It looks like Starwood Hotels & Resorts is going to be updating their corporate logo to reflect a new, modern, playful feel, vs their current logo which is essentially all “corporate”.
Hilton Launches New Extended Stay Brand: Home2 Suites by Hilton
Hilton announced their new extended stay hotel brand called Home2 Suites by Hilton at the ALIS Conference. It’s meant to be less expensive than their Homewood Suites brand and cater to the “millennial generation”.
MetroBank – “America’s Next Great Bank” – Coming Soon
Vernon Hill – the creator of Commerce Bank is onto his next venture: Creating “America’s Next Great Bank” which seems like it could be better than Commerce Bank – with an international twist.
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