Category: branding
Hilton Will Announce Boutique Brand In January – But Are They Too Late?
Looks like Hilton will finally announce the details on their new boutique brand during the ALIS Conference in January. This is what Ross Klein has been working on and is much needed to finish out Hilton’s hotel brand portfolio.
Starwood Hotels Aiming for 10 W’s In England Within 10 Years
Simon Turner – Starwood’s Head of Global Development sees Starwood’s W Hotel brand expanding to 10 locations in the UK over the next 10 years – 5 of those locations located within London. Two London area hotels have been announced and one additional location has been suggested.
SLS Hotel at Beverly Hills Due To Open This Week
After a long renovation and many pushed back opening dates – the SLS Hotel at Beverly Hills is due to open to overnight guests starting on November 1st, yet I believe the lobby, restaurant, etc will be open today, Oct 27th – it’s a little hard to understand what they mean by “Opening Oct 28th, [...]
Aloft and Element Lexington Pictures
So finally after two (or has it been three) years of promotion and excitement, Starwood Hotels has finally opened the first Aloft’s and Element. Currently there are about 10 alofts open throughout the world, and only one Element located in Lexington, Mass. The former Sheraton Lexington was razed and in its place is the Element [...]
Wyndham’s Purchase of USFS/Hawthorne Suites/Microtel Complete
I think its worth mentioning here since I’ve written about it numerous times before that Wyndham’s purchase of USFS & the Hawthorne Suites and Microtel brands is complete. The purchase price came in at $131 million, really its an absolute steal (lower than the $150 million that was first rumored) - very much on par with Starwood’s [...]
Walmart Gets A New Logo
UPDATE: Walmart has refreshed its image a few times in its history before today. Originally when I looked up information on their logo, I was only able to find one logo – the one that Walmart currently has on their stores. Today, with the annoucement of the new logo, Walmart posted a page on their [...]
Hilton is Finally Creating a Boutique Brand
Ever since one of my first posts, I’ve been waiting for the day that Hilton Hotels (now known as The Hilton Group) will create a boutique hotel brand. It was even one of my predictions for 2008. They are the largest hotel brand in the world without a boutique brand, and its clearly noticable. Brands such [...]
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