Category: ross klein
Hilton Definitely Launching New Lifestyle Brand In March
Hilton is definitely announcing their new lifestyle hotel brand in March in an industrial warehouse in Berlin. They’ve used a lot of adjectives in the PR materials to announce the brand – but 5 words stand out.
Too Many Rumors On Hilton’s Boutique Brand
In the past few weeks rumors about Hilton’s boutique brand have been running rampant – everything from when it was to be announced, to what it was going to be named and what its “theme” would be The whole story is now almost becoming tabloid chatter and I’m almost about to throw my hands up [...]
Hilton Will Announce Boutique Brand In January – But Are They Too Late?
Looks like Hilton will finally announce the details on their new boutique brand during the ALIS Conference in January. This is what Ross Klein has been working on and is much needed to finish out Hilton’s hotel brand portfolio.
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