Starwood Capital Has An Impressive Showing In Hotel Magazine’s “325 Largest Hotel Companies”
Every year HOTELS Magazine comes out with their list of the largest hotel companies in the world. Its interesting to see the numbers of all the brands – and how just because a brand may have one of the largest amount of rooms doesnt mean that it has the largest worldwide footprint.
Sheraton Hotels is a perfect example – the 9th largest hotel company in rooms with 143,000 rooms, but only 400 hotels, what makes Sheraton so large with so little? Sheraton has ALOT of convention hotels with 1,000 or even 2,000 or 3,000 rooms, whereas Courtyard by Marriott has over 800 hotels, and only 117,00 rooms.
What caught my eye was Starwood Capital’s growing influence on the list. Next year with their pending acquisition of Golden Tulip, and their Group Du Louvre hotels Starwood Capital should easily become the 8th largest hotel company in the world with over 1,500 units – #7 is Marriott for comparison.
Not only that, but the list doesn’t take into consideration any of the hotels which Starwood Capital owns, yet is branded under another brand. I know that Starwood owns hotels branded as Hyatt (one in Chicago), Sheraton (Yankee Clipper – soon to be Ft Lauderdale Beach), Westin (Fort Lauderdale), or Le Meridien (I believe 90% of the Le Meridiens worldwide are owned by Starwood Capital.
It amazes me how Starwood Capital is able to be so large, yet still manage to stay under the radar as well as they do.
PS: Take a look at the 325 list - its pretty fascinating.
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Comment by Jerry Merkin on July 8 2009:
If that’s what you thought about Starwood Capital growing this fast, then you do not know Barry Sternlicht. Nobody ever thought he would survive a Sheraton takover battle with Steve Bollenbach at Hilton, but against all odds he did. Then two years ago at the Alis Conference and being interviewed on stage in a setting of giddyness over the continuing growth of the hotel industry, he called the shot on the “recession” overtaking the industry a year later, which it did. Everybody at the meeting thought he was “looney” But he is crazy like a fox. I learned early on that you could never underestimate this man and where he wants to go. His “heavenly bed” continues on.