Comments on: Arrogance Forced Abercrombie and Fitch To Close Ruehl

By: emgee

emgee — Thu, 07 Apr 2011 00:11:25 +0000

What’s odd is that a lot of the complaints people have about this dead brand couldn’t be said when they initially launched. I was there for the investor day 7 years ago in the fall; it was a completely different place. There were almost no in-store features that were near reminiscent of A&F, and the product they offered bore a resemblance to Marc Jacobs with a certain vintage feel. They were anchored in denim in leather and color scheme was black, grey and white with splashes of color in the trimming of clothes. Sad to see the brand go but it’s not all that surprising. I believe the Ruehl most of you commenting on this article was the Ruehl that sold basically the same shirts and jeans as A&F.

By: Logan

Logan — Mon, 19 Apr 2010 21:07:38 +0000

They ripped out the whole front of the ruehl building last week it was sad

By: Evian

Evian — Thu, 18 Mar 2010 08:47:36 +0000

No wonder why the price was freaken cheap last Black Friday and I bought a lot of stuff from Ruehl,and i started to love this brand name then now its closed down, WTH. Anyway, we can do nothing but blessing for the economic situation and hope it will go up soon so that they wont close any store of Aber or Hollister in the futurebrands

By: Adam

Adam — Wed, 24 Feb 2010 17:59:54 +0000

I’m very upset that Ruehl closed down! Like someone else said, when I bought clothes from Ruehl and wore them, there was a feeling of exclusiveness. Everyone and their mom wears and buys A&F, AE & Aeropostale clothes. Ruehl was something different. I don’t know about anyone else but I don’t like being just another sheep. I like to wear new and upcoming brands. It will be sorely missed!

By: Carina

Carina — Sat, 06 Feb 2010 19:43:44 +0000

I am still in shock!!!!
This was my favorite brand, I don’t know what am i going to do know

By: Orincarnia

Orincarnia — Thu, 28 Jan 2010 19:25:51 +0000

the San Antonio Ruehl location had excellent “models” they were nice as can be, of course san antonio is known for the small town big city feel. so they remembered me and my friends.

i’m 24 and its funny, i shopped in chicago abercrombie once, and i forced the guy to help me pick out a shirt, one that he liked, and i liked. he asked, “you want me to help you pick out a shirt?” in an “are you serious?” kinda way, and i responded with “YEAH…..” in a “duh” way, he responded with “oh ok, well i like this one, what do you think?” i said “i like it too!” i bought the shirt and he said bye and thanked me on the way out. that was an interesting shopping experience.

i hope they bring some of ruehls sophisticated style to abercrombie, i wouldn’t mind if they had it as an upscale section in the back.

By: misspriss

misspriss — Mon, 18 Jan 2010 05:54:25 +0000

i thought ruehl was too much like abercrombie and fitch. They charged more for it and they made crappy purses. it dint look that much “older” to me. some stuff they had was nice, but not that much different from abercrombie and fitch as i mentioned before

By: Hallie

Hallie — Sat, 16 Jan 2010 00:38:10 +0000

I have no idea what they or anyone is talking about when they say the store was aimed at 22 plus. I’m 19 and occasionally shop at Hollister/A&F and when I would come into this store I felt like I was looking at the exact same designs but with a price tag that made me run back into Abercrombie feeling great about spending 50$ on a pair of shorts.. seriously.

I definitely didn’t like the staff either. So incredibly rude and never made me feel welcome. The environment, although for other may have been different and invigorating, had me feeling like I just didn’t belong there. Maybe it was because I didn’t have the money, or it was just the staff who knew I wasn’t planning on buying anything and tried rushing me out of there.

Yea, sales would have been nice.

By: Nicole

Nicole — Mon, 11 Jan 2010 18:16:46 +0000

I live in Australia and I have visited these stores twice and I absolutely love the concept and branding and have also made purchases. The smell, the feel, the look, the sound…everything. I made a trip to the US last year knowing it would be the last time I would see a Reuhl store and I was very sad. Ruehl will be missed.

By: Matt

Matt — Mon, 04 Jan 2010 02:18:26 +0000

Ah, it makes sense now. I went into this store on Jan 1, 2010. The entire staff was 100% useless. Rude, unhelpful, unknowledgeable, and generally apathetic. I left knowing I’d never return and figure they’d never survive.

Who cares about the “style” of the store itself, do you wear that? Substance over style lasts. They’re closing. I rest my case.