Baccarat Residences, Shanghai

Andrew Calvo | May 5, 2009 | 0 Comments

UPDATE: After letting my computer sit while I went to sleep the renderings of the project from the WM-Lab.com website finished loading! Click here to see pictures of the two towers, and then a close up rendering of the bridge connecting the two towers. Notice the emphasis that is being placed on the Baccarat red color as well as the signature Baccarat chandeliers.

I just literally came across this while typing in BaccaratHotels.com and knowing me I won’t get to sleep until I write this post so here goes:

It looks like Starwood Capital is launching another project under it’s Baccarat brand – except this is strictly a residence project, located in Shanghai, China. It looks like this project may be officially announced in the coming days, if not today (Tuesday is infamous for product announcements).

The project formerly known as “Residence 8” or “Residence 8 – Shanghai” is now being relaunched as “Baccarat Residences, Shanghai”. There isn’t much information currently on it’s official site – http://www.baccaratresidences.com/shanghai but it sounds like Starwood is launching a new product category for its Baccarat brand – Baccarat Residences, which will focus on just residential condos rather than hotels.

I can’t really verify any information about the repositioning of the project to a Baccarat except for whats on a cached Google page of the project render’s website (the live site takes an obscene amount of time to load) which states that the East Tower is whats being announced, with the West Tower probably going to be built as part of phase 2.

From the Residences 8 website, the project will consist of two identical towers each of which will contain a total of 31 floors – 24 floors of 7 units per floor, 3 floors of penthouse units with 2 units per floor, and one “Grand Penthouse” which will take up the entire top floor of the building – it looks like the Grand Penthouse unit will be a total of over 8,600 square feet, the remaining floors will contain the lobby/lounge and recreational facilities.

I think we may be seeing more Baccarat Residences projects in the future – the baccaratresidences.com domain name gives that impression. It also seems as though the Baccarat brand may be expanded outside of North America faster than within North America. The Baccarat name is known better in the East than it is in the West, which may explain the canceling of the Baccarat Buckhead, and the announcement of the Baccarat Dubai and then the Baccarat Residences, Shanghai.