Hilton Definitely Launching New Lifestyle Brand In March
Yesterday Hilton published a news release which provided some details on the launch of their new lifestyle hotel brand.
On HotelTalk.com was a post that said the event will be on the evening of March 10th, in an industrial warehouse in Berlin. Part of the news release stated:
“Guests of the soiree will experience a journey through the world of the brand amidst an eclectic adventure enlightened with the next generation of hospitality.”
That’s alot of adjectives, but one thing that stands out is “the next generation of hospitality”.
So what exactly does Hilton have up their sleeves?
This is in addition to the rumored launch of yet another brand for Hilton – a upper-scale Extended Stay brand. Wow. If that rumor is true, Blackstone has stayed true to their promise of keeping the Hilton brand intact, instead of breaking the company into pieces and selling it off like most (including myself) expected.
Hey Hilton/Ross Klein – can I get an invite to this Berlin soiree?
Related posts:
- Hilton is Finally Creating a Boutique Brand
- Will Hilton/Blackstone Develop A Boutique Brand?
- Too Many Rumors On Hilton’s Boutique Brand
- Hilton Will Announce Boutique Brand In January – But Are They Too Late?
- Hilton’s Missed Marketing Opportunity
Category: branding, design, extended stay hotels, hilton, Hotel Development, ross klein
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