Steve Wynn’s Encore TV Commercial
Steve Wynn is one of the greatest names in the Las Vegas Casino scene. Everything he’s done has set the tone for the next decade in innovation for Las Vegas casinos – and sometimes even the casino industry outside of Las Vegas. After creating the Mirage Casino with it’s exploding volcano, Treasure Island with its hourly live-action pirate show right on the strip, and then the Bellagio with its over the top, super luxury design – Wynn sold his comapny to MGM, but he wasnt done yet.
He started work on the Wynn Las Vegas, then purchased the former Desert Inn casino and built Encore, which is mainly a boutique hotel vs a casino. Wynn hasnt stopped there though – he’s intending on building a conference center, and completely re-doing the Wynn Las Vegas Golf Course. Wynn sees the future bright for high end casinos and super luxury accommodations and Steve Wynn is one of the few who have the golden touch.
Steve has always been over the top – when he opened the Wynn Las Vegas in 2005 he stood atop the roof with a helicopter filming his introduction – almost everyone (myself included) thought it was fake, apparently it wasnt. Not to be outdone, he did the same thing for the Encore, where you can view it on Encore’s website and on TV as well. To prove it was all real, a behind-the-scenes video was produced.
It’s very impressive. I have to give kudos to Steve for putting himself out there like that, and it shows the dedication he has to his own properties.
You can see all the videos below, take the time to watch them. They are pretty cool.
Wynn Las Vegas Opening Video
Encore Las Vegas Opening Video
Behind-The-Scenes Film for Encore


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