Last month with great interest from the hotel development community Marriott & Ian Schrager finally announced the name and details of their new venture together: Edition Hotels.

Not much information was revealed except for the usual – where the first locations would be, and the fact that each location would be unique and designed differently from the next.  Additionally they made it clear that each hotel would be named after the town or area it is located in for example “New York Edition” or “Philadelphia Edition”. It’s a great naming strategy that is a great pun on words because not only does it incorporate the location of the hotel, but it also plays with each location being unique – as each location has its own “Edition” of Edition Hotels.

Great strategy!

One thing I was hoping would also be reveled is a website and at least some direction in regards to the design and marketing of the brands – but unfortunately nothing was announced, shown or activated.

Last week on the cover of Hotel Business magazine I came across what looks to be the official Edition Hotels logo, it was contained within an article about the launching of the Edition Hotel brand – as well as examples of how they will look with the city integrated into it, I could not find an electronic version of the cover, so I had to scan in the logos. Not only that but the city name integrated logos are in such a light font that its very difficult to make it out – even on the magazine, let alone the scanned version below

 
To the left and right of the larger Edition logo are the logos for “the los angeles EDITION” and “the new york EDITION” Click on the image to see an enlarged version.

I just wonder why Marriott did not publicize the logo in their press releases about the brand – every little bit helps when you are trying to market or spread the word about a new product. I find it hard to believe that its me who is one of the first to actually show the Edition hotel logo to the world.

Where’s my check Marriott??!!

andrew@alconic-inc.com