I don’t see Starwood expanding their retail locations to areas outside of the W Hotels, but I’m sure that Starwood will try to increase the product’s retail distribution through third parties (eg, more than just Sephora, Macys, etc).

Also, while I do see the Bliss brand being expanded to more brands in the Starwood portfolio (element, Sheraton, Four Points) – and I’m glad to see that they are launching Shine for Sheraton; I think Starwoods “higher end” brands (St Regis, Luxury Collection, Westin) will see the Remede Spa brand instead since its essentially the same exact products – yet wrapped in a more luxurious, & sophisticated package.

-Andrew

I don’t see Starwood expanding their retail locations to areas outside of the W Hotels, but I’m sure that Starwood will try to increase the product’s retail distribution through third parties (eg, more than just Sephora, Macys, etc).

Also, while I do see the Bliss brand being expanded to more brands in the Starwood portfolio (element, Sheraton, Four Points) – and I’m glad to see that they are launching Shine for Sheraton; I think Starwoods “higher end” brands (St Regis, Luxury Collection, Westin) will see the Remede Spa brand instead since its essentially the same exact products – yet wrapped in a more luxurious, & sophisticated package.

-Andrew

It will be interesting to see what roll Bliss plays in the future big picture of Starwood Hotels. I believe you will start to see more brands carrying the Bliss products. This month starts the roll out of Bliss’ new line “Shine” for Sheraton. Will Starwood continue this trend across the portfolio?

It concerns me because the exclusivity of Bliss was fun for W, however I can see the benefits of utilizing bliss within all brands – from a marketing angle, as well as the bottom line.

Do you think that Bliss is looking to expand their retail locations that are not associated with hotels? I’m not sure that’s something that Starwood is ready to concentrate on. Regardless, I’m glad to see the addition of the Bliss logo.

It will be interesting to see what roll Bliss plays in the future big picture of Starwood Hotels. I believe you will start to see more brands carrying the Bliss products. This month starts the roll out of Bliss’ new line “Shine” for Sheraton. Will Starwood continue this trend across the portfolio?

It concerns me because the exclusivity of Bliss was fun for W, however I can see the benefits of utilizing bliss within all brands – from a marketing angle, as well as the bottom line.

Do you think that Bliss is looking to expand their retail locations that are not associated with hotels? I’m not sure that’s something that Starwood is ready to concentrate on. Regardless, I’m glad to see the addition of the Bliss logo.